In the late 1970s, Gianni Versace, presented his first fashion collection under his own name. This was the start of one of the most famous Italian fashion houses. The company designs, manufactures, distributes and retails fashion bags, shoes and accessories, jewelry, watches, eyewear, fragrances, and home furnishings all bearing the distinctive Medusa logo. Celebrities and connoisseurs adore the brand for its uncompromising design, its rich and ultra-sensual style and its impeccable craftsmanship and quality. In the late 1980s, Versace created a second line of Versace merchandise with the brand name, Versus. Known as Versus by Versace, its goal was allow people to evolve their own individual style by anticipating new trends and embracing challenges.