In 1892, Daniel Swarovski invented a machine that cut crystals with a precision that could not be achieved through manual cutting. Swarovski has become the best-known crystal innovation company in the world. In 1976, Swarovski released its first Swarovski figurine , a small mouse made of cubic zirconia. It was met with astounding popularity, leading to the formation of the Swarovski Crystal Society in 1987. This society is now the largest collector's group in the world, with more than 325,000 members in 125 different countries. In recent years, the Swarovski brand expanded to include Swarovski jewelry, Swarovski watches, Swarovski ornaments, and Swarovski pens.