This brand owns a reputation for creative, artistic, high quality timepieces. The name Movado, which means "always in motion" in Esperanto, an appropriate and semi-prophetic title for a company that would establish a number of timekeeping milestones, including the first watch case designed to fit the curve of a wrist, the first self-winding automatic with month, day, and date display, and the highly-innovative Museum design for which the company is best known. The Museum watch is perhaps Movado's most significant achievement; many have regarded this piece as an icon of modernism.
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