One of the more recent brands of mass produced watches, Ice-Watch opened its doors in 2007. Despite a rather short history, they are currently known as one of the best-selling inexpensive watch brands on the market. They attribute their success to offering a large variety of unisex watches in every imaginable color and design. Unlike their closest competitors, Ice-Watch is committed to providing durable products with dependable precision in timekeeping. The brand has received a fair amount of press and celebrity appearances in the past few years, including features in Bazaar, Cosmopolitan, Elle, Esquire, and more.