No, Pepsi is not just a bubbly beverage that sponsors the Super Bowl halftime show... There just so happens to be a watch style that reflects the Pepsi logo, hence the name "Pepsi dial watches." The famous Pepsi Bezel has the classic red and blue color scheme, which Pepsi (the soda brand) is notorious for.
The creation of the Pepsi dial goes back a few decades ago to the '50s. We can accredit Rolex for coining the first Pepsi bezel (Rolex GMT Master). Soon enough, many other watch brands followed suit, creating their own Pepsi dial styles. Watch lovers just couldn't get enough of the red and blue dial. And until Rolex released a new Pepsi Bezel model in 2018, it was nearly impossible to get your hands on one. So other watch brands seized the moment and created their own versions.
The dial was initially created for pilots. Rolex was actually approached by Pan Am to design this watch. The dual color bezel allowed a pilot to set their watch to two different time zones. Certainly practical, this watch does more than just look aesthetically pleasing! Unsurprisingly, the blue side represents the night, while the red side represents the day.
Popularity of the Pepsi Bezel
Horologists aren't the only ones obsessed with this fun-colored dial. Famous people love it too! There have been many sightings of celebrities, musicians, actors, and more flexing their Rolex Pepsi dials. Some examples include John Mayer, Ellen DeGeneres, and Orlando Bloom. Astronauts (like Jack Swigert) love this dial as well. Even artist Pablo Picasso has been seen in one of these!
So without further ado, let's get into our top Pepsi dial picks!
Obviously, we must begin our list with the iconic Rolex GMT Master II watch. This watch is all stainless steel, from the case and jubilee bracelet all the way to its' bezel. And of course, its' bi-directional rotating bezel has the beloved blue and red Pepsi ring. The colors contrast perfectly against its' black dial. Speaking of dials, this one has luminous silver-tone, sword, and Breguet-style shape hands and dot hour markers. This watch is tough and durable, with a 70-hour power reserve and water resistance of 100 meters / 330 feet. This might be one of the most sought-after Rolex watches, and you are in luck because we have just a few left in stock.
It only makes the most sense to discuss the Rolex sister brand's take on the Pepsi dial. The Tudor version is a strong contender to the Rolex model. Currently, $300 off the retail price, the Tudor style is significantly cheaper than its Rolex counterpart. So if you are looking for a GMT without the hefty Rolex price tag, this very well might be your best bet. It has a stainless steel case and bracelet. It also has a Bi-directional rotating stainless steel bezel. Although, it does have coined edging, which the Rolex version doesn't have. It has the classic Tudor snowflake hands and dot markers, which are both luminous. Similar to the Rolex GMT, it has a 70 power reserve, however, it has a lower water resistance of 200 meters / 660 feet.
There are also Pepsi dials that aren't GMT's. This means it doesn't have two time zones like the Rolex and Tudor ones up above. But for an under $1,000 watch, which still has the Pepsi Dial look, Movado has got you covered. Currently 35% off, the Series 800 Quartz watch has many similarities to the versions up above. However, unlike the Rolex and Tudor versions which rotate bi-directional, this watch just has uni-directional rotation. There are other stylistic differences like the Movado dot at the 12 o'clock position and the different shaped hands and hour markers. However, similarly to the Tudor model, it has a water resistance of 200 meters / 660 feet. Definitely a Pepsi dial contender!
If you are looking for a less luxurious/more sporty Pepsi bezel watch style, give this Bulova chronograph a shot! Stainless steel casing with a blue rubber strap, a uni-directional rotating blue, and red stainless steel bezel, and a blue (surfboard) dial. This style has index hour markers, minute markers, and tachymeter (miles/kilometer) around the outer rim. Its' two sub-dials display: 60 seconds and 60 minutes. Comfortable, cool, and 54% off!
For the leather lovers... This Mathey-Tissot watch has a stainless steel case with a brown leather strap. It is the perfect balance between casual and fun, obviously due to the "Pepsi ring." At 64% off, this watch is a solid deal on a Pepsi dial watch under $300!
And for our most cost-efficient Pepsi dial watch, Invicta scores again! Right now, this watch is 91% off. Yes, you read that correctly. Not only is this a great deal, but it is sleek too! I especially like the two-tone (silver-tone and yellow gold-tone) stainless steel bracelet. That certainly differentiates it from the previous Pepsi dials we have looked at.
And if you don't like Pepsi...
You can always go for the Rolex GMT Master II "coke" dial.